Up until my freshman year of college, I had always dreamed of becoming an engineer. A computer science and calculus class later, and I discovered that I was much more passionate about communicating and marketing technical challenges than actually solving them.
Since then, I’ve been able to use my interest in technology and passion for marketing and turn it into an exciting career in the channel that I love. Today, I’m an experienced and innovative global B2B tech marketer who likes to think BIG and always keeps the customer in mind.
From converged infrastructure to IoT to electronic components, and everywhere in between, I thrive on driving creative and data-driven programs and campaigns that lead to brand preference and accelerate sales around the world. My expertise spans product and brand go-to-market strategy, online/mobile/social advertising, content creation, emerging media and demand generation strategy and execution.
What do you love most about working in the tech world?
Every day is something new. Technology is always changing and advancing, so your role usually is too. There is always an opportunity to learn something and grow.
What do you believe is the biggest hurdle women face in pursuing a career in technology?
Impostor syndrome. As women, I feel like we’re often prone to doubting ourselves and asking if we really have what it takes to excel in a certain position or career. Getting over the hurdle of believing that you are meant to be where you are and deserve that seat at the table is one of the biggest challenges that I see and that I have experienced personally.
If you could change one thing about your education or career path, what would it be?
I wish I would have understood the impact of mentoring and sponsoring earlier on in my career. Today, I have amazing mentors that challenge me and help elevate my career, but having those relationships earlier would have helped with confidence, building a personal brand and just provided an overall support system in my career in tech.
If you could give advice to other girls in tech, what would it be?
Don’t be afraid to ask for what you want. If you want to explore a new area of technology, attend a conference, or if you want that promotion, ask for it. This is your career after all, and you hold the reigns. Go confidently after what you want.
For more information on Elorie Widmer, connect with her on LinkedIn.
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