Erika has been CEO of 3 small technology businesses and grew all 3 into multi-million, market-leading & nationally-loved brands.
Her latest business (Multi-Channel Medical Device Niche) generated over $90 million in revenue before she successfully sold it in 2014.

Tell us about your first job in tech. Who did you work for, what was your role, and what excited you about the work you did?

Logix in Waltham, MA. LOVED IT! I supported the top two producers in the firm who were also Ivy League and CEOs of technology firms. They were management and retained executive search consultants serving all the major technology companies in and around Boston, MA.

Describe your job in technology today.

Human Dynamics and Communications Specialist. I help plan new launches or invigorate existing assets; re-design articulations in the B2B and B2B2C market experience. I also work similarly with internal staff; I assess assets and train teams how to gleefully collaborate together, and how to better engage external ecosystems.

If there was a point in your childhood when you first became interested in technology, describe that event or experience.

(Some of this is in my book). I was switched to a private school for high achievers for my senior year and gravitated toward the geeks and the technology lab. I had never seen anything like it! Then, while attending Boston University, I lived on Bay State Road. All of the MIT fraternity houses were across the street from me. Guess where I spent all my time! (I didn’t realize how much they loved it and why they chose Bay State Road versus the MIT campus. Win-win:)

Who has been the most influential individual or mentor in your education or career and how did this person help advance your role in technology?

Ray Lane and Safra Catz. CEO and now CEO of Oracle Corporation (also in my book called Purpose, Passion & Profits.

What do you love most about working in the tech world?

Creation of dreams. Love seeing what’s in someone’s head turn into something that causes visual impact and that also moves/works in a way that helps make shit happen on many levels. (like this Q&A!)

What do you believe is the biggest hurdle women face in pursuing a career in technology?

Their own heads/mindsets…deeply rooted beliefs and self-talk that can be retrained….it’s DEEPLY rooted and not easy to displace, but it is worth it and is THRILLING!!

If you could change one thing about your education or career path, what would it be?

I would have gotten my Master’s degree sooner. My instincts were spot on, but now that I am familiar with the sciences behind it, I would have been even better.

I also wish I wouldn’t have let my fear get in the way of my passion to be a Mastermind trainer. I’m seeing how I’m impacting people (especially millennial women) and it’s time for me to see my own inner and profound value…and calling. Ironic!

If you have ever experienced sexism as a female in technology, and you think others could learn from this experience, please describe what happened and how you responded.

No, but me saying that has gotten me in hot water with other women (also in my book). The strong women I have met in tech secretly inspired me, and more deeply than I thought.

Who in the tech field motivates or inspires you and why?

Here locally, I’d say Mi-Ai, Heidi Jannenga and Lawdan Shojaee. They’re smart, support the community, and are “doing it”.

If you could give advice to other girls in tech, what would it be?

Spend time talking out loud with other TypeA/focused/motivated people, reflect on your life story, pick 3 notable things and 3 shit storms that have happened in your life and write a new story that is 100% productive and feeds who you want to be now. Then practice being it without fear or self-doubt. Deliberately live it…or “pretend” you’re ready if that’s what it takes, then surround yourself with the people and resources you need to get it done (with clarity and commitment). This type of pretending is as real as it gets. This is a model of happiness and success I teach. (“Mastermind Culture”)

P.S. Arizona has so many great programs and resources for creation and re-creation in relation to technology paths!  

For more information on Erika Feinberg, connect with her on LinkedIn or follower on Twitter @ApexOutcomes.

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